We’ve now been in the top 3 or 4 slot on PH for 6 hours, and I get the sense that it’s now “viral”. There’s some basic things we need to fix that, before today, we just assumed were clear and obvious. The same questions and statements still keep coming up. We’re juggling 6 or 7 conversations at once. Things start hotting up, and our LiveChat box has gone wild.
The question now is how we’re going to make good on all this positive PR potential (hey, alliteration!). I’ve no idea whether any of these hacks actually drove traffic to PH, or whether they subsequently upvoted us. We followed or tweeted all of these people, ensuring that our latest (or pinned) tweet was something about us trending on Product Hunt.Īnd I obviously posted loads on FB and Twitter throughout the day “Hey look, we’re trending.These people are obviously active on PH: I did a search for the standard text used in those tweets. Also, I noticed that when you comment on Product Hunt, you’re encouraged to tweet.Generated about 40 clicks in total, so maybe a handful of upvotes? Possibly worth it very early on, when you’re trying to “get on the wave”. We ran some FB and Twitter adverts (targeted at people who like PH - “Hey, we’re trending on Product Hunt”) but they sent traffic direct to PH, so were difficult to measure.Which of our friends are Product Hunt “likers”? A judicious DM or tweet might work well: I realised there is list of people you may or may not know that follow PH on Twitter.We start thinking of hacky ways to get our PH listing even more visibility: And because we’re on the front page, we get seen loads. If you’re not on the front page, you may as well not exist. We’re on a wave, and we need to stay on top of it for as long as possible, at least until the USA comes online, and gets us visibility there. We realise that this is now all about surfing. You will learn SO much.Īs we go through the morning we’re still in the Top 4, and traffic is getting steadily higher. If you are an early stage product listing on Product Hunt I strongly recommend you use a LiveChat box on your site. We’ve only been live a matter of days, and there’s so much we need to improve. People asking us simple questions that they wouldn’t ask publicly on Product Hunt. We’re getting a load of great insight into where the stumbling blocks are. It’s actually been incredible for us, and in retrospect is the best thing about this whole process. We get it two or three times throughout the day, and it seems to follow periods of question and answer activity.ģ0–40 people on the site at any one time. Having lots of questions posted in a short space of time appears to help us get the “Trending Right Now” tag. If you read the blogs about PH, they’re in no doubt that questions and discussions drive both traffic, and help with their ranking algorithm. We’ve had a successful launch on Product Hunt, but we’ve no idea how long it will last.
There’s about 15–20 people on our site at any given point. So we’re careful to not ask for votes, and just ask people to check out our listing, and perhaps ask us a question.īecause of our good network of friends, we get a bunch of early morning votes, quickly rise to the top few slots of the front page, and traffic starts coming in. Product Hunt strongly discourage asking for votes (which I totally understand, as otherwise it just descends into a popularity competition). We’re advised to list at 7am UK time, and we instantly tweet and Facebook about our listing. But they did help us launch successfully, and bring ourselves to the attention of the world.
And secondly because those guys are certainly a lot smarter than us, so will undoubtedly be one step ahead of anything we attempted. Firstly because I really can’t be sure what worked, and what didn’t work.
I’m not trying to suggest a way of gaming Product Hunt. I can’t be sure whether our success was down to our, ahem, genius or dumb luck. This is just putting some simple, honest numbers around what happened to us.
#Product hunt revenue how to#
You can read a million and one blog posts about how to “win” on Product Hunt. I’d like to share with you what happened, and how we’ve benefited. Hi, I’m Neil, the CEO of Ramp (we’re trying to make the process of buying custom t-shirts for your team quicker, smarter, simpler and more transparent), and we recently spent three days with a significant presence on the front page of one of the greatest platform for promoting services in Technology. Product Hunt launches businesses successfully - scroll to the bottom for our key takeaways!
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